Director of Admissions and Marketing
Program: Nazareth Prep High School
Reports to: President
Hours: Full-Time, 12-Month. Exempt
Schedule: Full-time, 12-month position. Must allow flexibility according to the needs of the program. May include evenings and weekends for special events.
HFI MISSION DUTIES:
Holy Family Institute (HFI) is a 120-year-old Catholic organization with an impeccable history of serving children and families in the Pittsburgh Region. We are one of Pittsburgh’s largest social service organizations operating 15 programs in three counties. We are an independent organization guided by Catholic Social Teachings and serving people of all faiths and backgrounds.
ABOUT NAZARETH PREP:
Nazareth Prep is an independent Catholic high school that provides a rigorous, internship-centered education focused on next generation skills for college and careers. Through a vibrant, challenging, and religious school life, Nazareth Prep students find their vocations and learn to transform their lives and the world as compassionate, creative, and critical thinkers, doers, and saints.
We believe in creating a team of experienced educators who maintain high expectations for our students and who work tirelessly to support each student’s learning, growth, and development. We believe in building a mission-driven culture that is open to faithful listening, loving relationships and recognizing God in the everyday activities of life.
ESSENTIAL FUNCTIONS:
The Director of Admissions and Marketing is responsible for the strategic recruitment and enrollment of Nazareth Prep students. This role requires a dynamic leader who can actively build relationships in the community, implement a rigorous admissions process, and design and execute marketing efforts that highlight the school’s unique strengths, educational model, and story. Nazareth Prep High School enrolls students in grades 9 through 12.
KEY RESPONSIBILITIES:
Student Recruitment & Enrollment
- Oversee and manage the admissions process for prospective students that thoroughly evaluates applicants for mission alignment, readiness, and fit for the school’s academic and internship model.
- Coordinate and execute Open House events and other recruitment initiatives to attract prospective students and families.
- Collaborates with staff and community partners to plan and deliver on-campus summer programming for middle school students (e.g., STEM camps, sports camps, career exposure events) to build early interest in Nazareth Prep.
- Leads outreach efforts by establishing and maintaining relationships with key community partners, including schools (public and private), churches, community centers, social service agencies, and local organizations.
- Represents the school at external student recruitment events, fairs, and community forums to promote enrollment opportunities.
- Monitors and analyzes enrollment data to inform recruitment strategies and decision-making.
Marketing & Community Engagement
- Develops and leads a comprehensive marketing plan that enhances the school’s visibility and reputation across multiple platforms, including social media, print materials, and digital marketing.
- Coordinates regular content creation and posting to the school’s website and social media accounts to showcase student success, events, and school culture.
- Strengthens the school’s presence and reputation in the community through targeted storytelling and strategic brand messaging.
- Works with vendors to determine the effectiveness and efficiency of mass and targeted media such as direct mail, transit, print and broadcast.
- Assists with storytelling, content creation, and photography that is newsworthy and timely to support the school’s brand.
- Ensures all materials and marketing efforts follow the prescribed brand standards for clothing, print and digital media, etc.
- Manages marketing vendor relationships that include professional photography, videography, graphic design, printing and other production.
- Co-manages the school’s marketing budget
Financial Aid & Application Systems
- Oversee the processing and determination of students’ financial aid eligibility, ensuring a fair and accurate assessment of family financial status.
- Utilizes admissions and financial aid software to manage student application data, enrollment status, and aid awards.
- Ensures confidentiality and accuracy in handling student records and financial documents.
Qualifications
- Bachelor’s degree required; preferred fields include Business, Education, or Marketing
- Three to five years of experience in private school or college recruiting and admissions and/or targeted marketing required.
- Proven ability to build authentic relationships with diverse community stakeholders.
- Experience in developing and executing marketing campaigns across multiple channels desired.
- Familiarity with admissions and financial aid software platforms (e.g., School Admin, Blackbaud, FACTS, or similar) desired.
- Excellent written and verbal communication skills.
Other Requirements:
- Ability to work independently and as part of a team.
- Have a valid PA drivers’ license and must possess or be willing to obtain Act 33, Act 34, and FBI clearances.
- Must be at least 21 years of age or older
- Nazareth Prep is a religious organization which operates to promote the teachings, beliefs, and values of the Catholic Church, and therefore, their employment practices will take into consideration the provision of 42 U.S.C. Section 2000e-1(a) of Title VII and the ministerial exemption applicable to religious organizations.
The statements above outline the general nature and level of work being performed. They are not meant to be a comprehensive list of all responsibilities, duties, and requirements. - Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards
COMMITMENT TO SOCIAL JUSTICE Holy Family Institute and its affiliated organizations are committed to an environment that respects and values every human being and individual differences. We will invest time and resources to create an inclusive environment for all of our stakeholders. This means we will respect diversity that includes race, ethnicity, gender, socioeconomic status, education, disability, language, and sexual orientation. We also believe that we should be “Faithful Listeners” and embrace diversity of ideas, perspectives, and values. We believe in providing access, opportunity, fair treatment, and advancement for all people. Believing that “God is Found in Everyday Activities” we will do our best to eliminate barriers that prevent full participation in our programs and services. We believe “Loving Relationships” means that all are welcome, all are neighbors, and there are no exceptions. With this belief we aim to create an environment in which any individual or group can feel welcomed, respected, supportive, and valued.
Holy Family Institute is an Equal Opportunity Employer
