Role Title:
Business Development Representative (BDR)
Purpose:
This role exists to keep The Kingdom’s pipeline full. Their main responsibility is to consistently generate qualified leads, add them into our CRM, and book partnership discovery calls. They are the front door to our agency’s growth.
They do not create content. They create opportunities.
Primary Objective:
Turn conversations into connections.
Turn connections into booked calls.
Turn booked calls into Kingdom partners.
Core Responsibilities:
Lead Generation
Find and identify potential partners daily:
Business owners
Creatives
Entrepreneurs
Brands
Athletes
Restaurants
Service companies
Sources:
Facebook groups
TikTok
Google search
Event pages
Local business directories
Daily Goal:
20–30 new potential leads researched
10–15 quality outreach messages sent
CRM Management
Every lead must be documented.
They will:
Add every lead into the CRM:
Name
Business name
Platform found on
Phone (if available)
Status (New, Contacted, Replied, Booked, Follow-Up)
Keep the CRM clean and updated
Never allow a lead to disappear
Provide daily updates on:
New leads added
Calls booked
Follow-ups pending
Email Outreach
Use Kingdom email templates to:
Introduce the agency
Invite partners to discovery calls
Follow up on warm leads
Email strategy:
Personal, not spam
Short, confident, Kingdom tone
5–10 emails per day minimum
Tools:
Gmail
Squarespace forms (when leads submit from site)
CRM tracking
Squarespace Lead Capture
They manage and monitor:
Website contact form submissions
“Free On Sunday” booking submissions
Discovery call signups
Responsibilities:
Respond within 24 hours
Add every inquiry into CRM
Book discovery calls immediately
Social Media Outreach
Primary platforms:
Instagram (DMs + comments)
LinkedIn (messages + engagement)
Facebook (groups + DMs)
What they do:
Comment on posts to build visibility
DM business owners:
Introduce Kingdom Culture Agency
Invite them to discovery calls
Share Free On Sunday when applicable
Booking Discovery Calls
They are responsible for:
Sending scheduling links
Confirming meetings
Making sure calendars stay full
Goal:
3–5 discovery calls booked per week minimum
Follow-Up System
Most deals come from follow-up.
They must:
Follow up every 48–72 hours
Track responses in CRM
Move people toward:
Booking
Free consultation
Partnership conversation
Reporting Structure
Daily:
New leads added
DMs sent
Emails sent
Calls booked
Weekly:
Total pipeline growth
Conversion rate
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