Overview:
The Georgia Trust for Local News (GTLN) is seeking a dynamic, results-driven and highly motivated Advertising Executive to join our Macon Melody team. The Melody is located on campus at Mercer University in Macon GA and is part of our community news brands in 19 markets across Middle Georgia including Macon, Albany and Perry, Georgia. This role is responsible for generating new business opportunities, managing existing accounts, and working closely with cross-functional teams to develop and execute effective advertising campaigns for clients.
*Similar role available in Albany GA
The ideal candidate will have a strong background in media sales and specifically digital products, with a passion for driving business growth through innovative marketing.
Responsibilities:
- Independent prospecting of opportunities that will drive new business.
- Ability to identify opportunities for growth within a current customer base.
- Develop and execute comprehensive advertising strategies across various platforms, including digital media and traditional print. Create tailored proposals by thoroughly understanding and analyzing the client’s needs.
- Manage existing accounts by developing and implementing tailored marketing plans, regularly communicating with clients, and providing exceptional customer service.
- Develop and maintain a thorough understanding of the company’s products and services to effectively communicate their value to clients.
- Continuously evaluate the effectiveness of print and digital advertising campaigns and optimize as needed.
Qualifications:
- Proven entrepreneurial spirit and self-starter mentality.
- A minimum of 1 year of experience in advertising, sales, customer service or a related field, preferably in a new business or an account acquisition centric role(s).
- Proven track record of meeting or exceeding goals.
- Exceptional communication, interpersonal and customer service skills.
- Experience with business development and account management.
The National Trust for Local News is a proud equal opportunity employer. We do not discriminate on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, physical or mental disability, medical condition, pregnancy status, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws.
Additional Information:
The Georgia Trust for Local News is a community newspaper company that serves Middle and South Georgia. We are dedicated to strengthening community newspapers across our state, fostering local engagement, and building stronger, more connected communities. The Georgia Trust for Local News is a subsidiary of the National Trust for Local News (NTLN), a non-profit committed to conserving, transforming and sustaining vibrant community news enterprises across the country.The Georgia Trust consists of 19 community news brands that serve 900,000 Georgians in communities across Middle and South Georgia. GTLN titles include iconic publications with deep roots in the communities they serve, like The Albany Herald, Dublin’s Courier Herald, The Sparta Ishmaelite and The Talbotton New Era along with new brands like The Macon Melody.
This position offers a unique opportunity to make a meaningful impact on local communities and contribute to the mission of preserving quality journalism in Georgia. If you are passionate about the future of local news and possess the skills and experience outlined above, we encourage you to apply.
Please submit your resume and a compelling cover letter highlighting your relevant experience and qualifications to Dave Hedge at dave@gtln.org.
