Overview: You’ll play a key role in developing media strategy and media plans and make insightful recommendations consistent with the approved strategy. You’ll manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
Your Impact:
• Partnering with Manager in the development of communication plan options and recommendations
• Gathering and analyzing data to provide sound strategic, consumer-insights driven media recommendations
• Delivering POVs/position papers on key client issues and/or client opportunities
• Ensuring proper execution of communication plans:
• Maintaining accurate budget control and flow of media activity, and proactively, consistently update Manager and (if appropriate) client contact(s)
• Monitoring buys/schedules
• Preparing media authorizations per approved plans/project requests
• Acting with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
• Providing timely and accurate delivery of all work
• Training and developing Associate(s), as well as reviewing their work for accuracy • Completing required training program(s)
• Demonstrating a desire to create improvement and better outcomes through innovation / approaching things in new ways
• Thinking of new solutions to your work / client challenges
• Contributing to an environment where ‘Innovation as usual’ thrives in everyday work
Your Qualifications:
• At least 1+ year of related media planning/communications planning experience
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Proficiency with systems/tools
• Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrate strategic thinking and effective problem-solving skills
• Ability to work within a team, handle multiple assignments and meet tight deadlines
• Strongly business-minded, extremely detail-oriented, with clear and proven organizational skills
• Excellent verbal and written communication skills
• Demonstrate ambition by keeping abreast of industry trends through trade news, industry workshops / seminars and tracking current events
• Foster inspiration through appropriate participation in team, agency, and industry initiatives
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
About GroupM: GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Take A Virtual Office Tour: https://roundme.com/tour/368027 GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together. The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details